Allison Parrish Livres

Why should you wear red if you're trying to hitch a ride? Why do some musicians reach icon status, while others never make the charts? In this groundbreaking book, Ben Parr reveals why the mind pays attention to some ideas, people, and products, and ignores others. Vividly bringing to life the latest scientific research and stories of CEOs, artists, thought leaders, and other masters of attention, Parr offers a new understanding of how attention works and identifies seven captivation triggers-psychological techniques guaranteed to help you capture and retain people's attention by appealing to fundamental aspects of human nature. Book jacket.

"Updated for Processing 3.0"--Page 4 of cover.

Learning (R) Magazine 2020 Teachers' Choice℠ Award for the Classroom - Winner of a Parents' Choice Gold Award - Recommended by Mensa Mind Games(R) The Kickstarter-funded, uniquely fragmented word game, intuitive and fun for 2-8 players ages 8+ of all skill levels Every letter counts in a game of Rewordable Each of the 120 cards has been selected for optimal word crafting. Build a new word and be rewarded--or add to other players' words to steal their points. Create the largest lexicon of words by the end of the game to become the Rewordable champion. This variable deck was carefully crafted to make it easier to form longer, more common words, and offers a fresh linguistic experience every game. Happy word-making Includes: - 120 cards with one-, two-, and three-letter sequences, selected through linguistic research, computational analysis, and extensive playtesting - 16 tokens add different goals, strategies, and rewards to every game - Nifty fold-out rules with easy to follow how-to-play diagrams