The key to professional success in Japan is understanding Japanese people. The authors provide a practical set of guidelines for understanding Japanese people and culture through David A. Victor's LESCANT approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception.
Focusing on cultural differences, this book provides insights into effective communication between Brazilians and North Americans. Through anecdotes, case studies, and photos, it highlights key aspects that can help readers navigate and bridge the gap in business interactions. By understanding these nuances, readers can foster stronger and more successful relationships in a Brazilian context.