Innovation needs innovation: Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.
You may think you know what magic is. Abracadabra, hocus-pocus. Forget about
it. Magic? Magic is what human beings do. It's just that some do it a lot
better than others. Business strategies from the world's greatest
magicians:This book takes everything that three remarkable authors - a
corporate strategist, the former acting director of the CIA, and a world-
renowned magician - have learned about magic and packs it into a unique
framework that captures the best of this art form and relates it directly to
key lessons applicable to a wide variety of business enterprises. The authors'
objective is not to create a new generation of magicians, but to adapt nine
strategies of the world's greatest magicians and inspire boundless
imagination, bolster innovation, energize leadership, and spark success in any
business. At the core ofCreating Business Magicis the belief that imagination
can make magicians of us all. Magic and disruptive innovation:Each chapter
opens with a scenario depicting a pivotal historic moment in magic - from
Harry Houdini to Doug Henning to Penn and Teller to David Copperfield - and
uses it as a starting point to explore how the magical technique employed can
create a fertile environment for industry disruptive innovation and propel a
company light years ahead of the competition.
