Isabelle Walsh Livres

Focusing on grounded theory methodology, this book offers practical guidance for researchers utilizing both qualitative and quantitative data. It highlights the classic approach developed by Barney Glaser, detailing the processes involved in conducting grounded theory research. The authors provide insights and applications that facilitate a deeper understanding of the methodology, making it accessible for both novice and experienced researchers.

This book is an invaluable guide to using grounded theory (GT) effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in students' own research project.