Brian Gunia Livres

Negotiation is a process that starts long before the formal discussions, emphasizing the importance of preparation and strategy. The book explores the foundational elements that influence successful negotiations, including relationship building and understanding underlying interests. It provides insights into how effective communication and psychological tactics can set the stage for favorable outcomes, making it essential reading for anyone looking to enhance their negotiation skills.

Our reliance on a monetary mindset generally leads us to negotiate badly. This book will train you to negotiate more effectively, providing you with the strategies needed to apply the bartering mindset to your own monetary negotiations.