Jaishri Jethwaney Livres

Elections have always been festive occasions in liberal democracies, and India is no exception. Media becomes one of the most important players in elections because of its power of reach and agenda-setting. From one government-controlled television in India in 1984, to hundreds of news channels owned by various interest groups, a burgeoning print media, the coming of the social media and the tiniest and most 'lethal' of mass reach weapon, the mobile phone-all these have changed the way elections are now contested! The power of mass contact through rallies and public gatherings, reinforced by the event-driven media channels and the power of digital media to reach out to the young audience, has redefined electioneering in India. When India Votes looks at the theoretical underpinnings of the relationship between democracy, mass media and election campaigning, as well as representative campaigns of the last three decades of the two major players, viz. the Congress and BJP.

An engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

Focusing on the principles and practical applications of corporate communication, this textbook offers insights into contemporary strategies used in business environments. It explores essential concepts and provides real-life examples, making it a valuable resource for understanding effective communication within organizations.

Focusing on communication, advocacy, and outreach, this book offers a comprehensive framework essential for success in the social sector. It outlines the unique demands faced by organizations and presents effective strategies and tools. Additionally, readers will gain practical skills necessary for effective social sector communication, making it a valuable resource for professionals in the field.

Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.