"Manage every business problem like you were born for it -- from a problem customer to a career-threatening crisis. It's not being negative or pessimistic to assume that something will always go wrong in business and in your career. It's being realistic. What you do when crisis hits is the only thing matters -- and this proven guide delivers everything you need to take positive action with confidence, skill, and professionalism. In What to Do When Things Go Wrong, Frank Supovitz, the man who has been behind-the-scenes at major events like the Super Bowl, Stanley Cup, and Indy 500 guides you through the process of making sure you handle inevitable problems as if it's something you do day in and day out. Whether you're revealing a new strategy to your team, presenting last year's numbers to the C-suite, or opening your own business, What to Do When Things Go Wrong helps you think through and prepare for all potential problems. You'll learn why things go wrong, how to best go about preventing crisis, and how to fix them when they happen anyway. Complete with stories from the author's clients, executives, entrepreneurs, and others, What to Do When Things Go Wrong is your playbook for ensuring the results you deliver reflect the smart, hard-working professional you are"-- Provided by publisher
Frank Supovitz Livres


The Sports Event Management and Marketing Playbook
- 384pages
- 14 heures de lecture
Focusing on the comprehensive planning and execution of live sports events, this authoritative textbook offers a step-by-step approach that encompasses development, management, marketing, and post-event evaluation. It incorporates real-life case studies to illustrate key concepts, along with summaries and skill-building exercises for enhanced learning. Authored by experienced industry professionals, the book covers essential topics such as revenue streams, sponsor relationships, guest management, crisis response, and media partnerships, making it an invaluable resource for students in related fields.