Zarrar Chishti Livres

Break into the most lucrative platform in the world by adding HTML5 game development to your current skillset. Zarrar Chishti has trained developers from a wide range of programming disciplines to cross over into HTML5 game development. Whatever your vocation, whether it be an Application Databases Systems developer or a Professional Web developer, with this book you will learn to evolve your current coding skills to become eligible for the biggest gaming platform in the world. From the first chapter you will see encouraging results immediately as you power through a challenging and fun project that has been uniquely designed and developed for this book. With the relentless backing of the giants of the industry including Apple and Google, HTML5 is rapidly becoming the leading technology for game development. Furthermore nearly every mobile device, tablet and PC system offer full support to the latest games developed in HTML5. Never before has there been such a widely accepted platform by literally every manufacturer and operating system. This in turn has convinced marketing departments to move away from traditional platforms, such as dedicated mobile apps, for the more widely accepted HTML5 format. There has never been a better time for a seasoned IT programmer to crossover and capitalize in this lucrative market with their much sought after talents and experience. Take the skills you already have and expand your career into HTML5 development with this book

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.