Frank Lavin Livres

How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences.The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market.A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as:— How any brand can be a pure-play e-commerce brand in China — How Chinese consumers are different from U.S. consumers — The main platforms and social media channels — Case studies of success and failure in China — How to deal with market entry challenges, trademark registration, and product approval — How to compete and win in the most challenging — and most promising — retail market in the world

Focusing on the unique journey of a Jewish soldier from Ohio, this narrative provides an intimate look at World War II through personal letters and recollections. It chronicles his experiences from enlistment and training to deployment overseas, enriching the broader understanding of the war. The combination of personal insights and official military history offers a detailed perspective on the challenges and realities faced by soldiers during this tumultuous period.