Anita Mendiratta Livres

Focusing on strategic management in the tourism sector, this resource equips leaders and policymakers with insights on government roles, investment, destination branding, and niche tourism. It emphasizes the importance of collaboration between government and private industry for sustainable growth. Through emotive anecdotes, the book highlights the human element driving industry progress, making it an essential guide for fostering competitiveness and addressing critical issues in tourism development.

The COVID-19 pandemic literally grounded us all and created enormous, unprecedented challenges for leaders across the travel, tourism and aviation industry. In a series of exclusive interviews with twenty top leaders across the industry and world, Anita Mendiratta gets right to the heart of how to successfully lead through a crisis.