An Introduction to Gaining Greater Market Insight
Enhance your market research abilities with a comprehensive guide that details effective tools and methods for obtaining trustworthy results. This bestselling resource offers practical insights and techniques to help you navigate the complexities of market research, ensuring you can make informed decisions based on solid data.
Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
Enhance your business planning with this collection of the most valuable business models, including expertly explained theory, case studies and supporting templates.
Learn how to bring customer excellence to your B2B business to retain existing clients and win new business, this bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches.
Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.