Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
Paul Roetzer Livres
Paul Roetzer prône l'innovation dans le marketing et le développement d'agences, en se concentrant sur la création d'entreprises technophiles, efficaces et rentables. Son travail met l'accent sur l'intégration de la technologie avec les relations publiques et les stratégies de contenu pour créer des approches marketing influentes. En tant que fervent défenseur du changement, il explore comment les agences modernes peuvent exploiter les outils numériques pour surpasser les modèles traditionnels. Les réflexions de Roetzer offrent une perspective avant-gardiste sur l'évolution de l'industrie du marketing.
"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- Provided by publisher
The Marketing Agency Blueprint
- 237pages
- 9 heures de lecture
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.