You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.
A woman meets a man and falls in love. She is sixty, a writer and lifelong New Yorker raised by garmentos. She thought this kind of thing wouldn’t happen again. He is English, so who knows what he thinks. He is fifty-six, a professor now living in Arizona, the son of a bespoke tailor. As the first of Laurie Stone’s linked stories begins, the writer contemplates what life would be like in the desert with the professor. As we learn how she became the person she is, we also come to know the artists and politics of the downtown scene of the ’70s, ’80s, and ’90s, a cultural milieu that remains alive in her. In sharply etched prose, Stone presents a woman constantly seduced by strangers, language, the streets— even a wildlife trail. Her characters realize that they feel at home in dislocation—in always living in two places at the same time: east and west, past and present, the bed and the grave (or copper urn). Love may not last, the writer knows. Then again, when has anything you thought about the future turned out right?
While Senior Sergeant Addilyn Price is working a routine missing person's case in the Brisbane suburbs, the last thing she expects is to be invited to join Special Operations as part of a murder investigation. But are Detective Graham Coltsworth's reasons for bringing her in entirely without agenda? Or does he have an ulterior motive? After all, he is renowned for working alone. When the two officers are drawn into a historic serial killer cold case, Addilyn wrestles with the dilemma between doing what she is told, and what is right. She must decide between career and conscience as the pair seek to vindicate an innocent man and bring a killer to justice. Will they be able to settle their differences in time to identify the killer known as the Double Spiral Strangler before he disappears again? Or will the elusive killer not only leave his mark on his latest victims, but the officers pursuing him too?
The powerful sequel to 7 Ways to Lead, Andre Young's The Leader's Toolbox equips business professionals with the tools they need to evolve their leadership style and the skills of those they lead!
A Rebecca Solnit-like collection of hybrid feminist narratives on our paradoxically catastrophe-ridden yet mundane lives.