Salvatore Monaco Livres

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It explores the present and future challenges faced by the tourism industry as a result of the generational turnover and the role a generational perspective can play in helping the industry recover from the COVID-19 crisis.

Focusing on the post-COVID-19 landscape, this book delves into the challenges confronting the travel and tourism sectors. It highlights the significance of innovation and digital solutions in overcoming these obstacles. Additionally, it examines how smart tourist cities can leverage technology, sustainability, and accessibility to enhance the experiences of both tourists and local residents, offering a comprehensive perspective on the future of tourism.