Mikhail Gorbachev is living proof that the word is mightier than the sword; that ideas, not armies, change the world. Two key words, Perestroika and Glasnost, characterised his philosophy - words that came to represent change and freedom in the universal consciousness. This book traces the evolution of his vision.
Focuses on health promotion. This book covers both the knowledge-base and the process of health promotion at a level that lecturers say is perfect for specialist Health Promotion and Public Health courses.
Health communication is key to promoting good population and individual health outcomes. As the field has developed, there is a growing need for a critical appraisal of the ideologies and theories underpinning health communication in order to ensure effective practice.
What is health? What does health mean to people? How do we make sense of health and experience it? There are no simple answers to these questions. Health is complex, subjective and varied. Drawing on theory, research and contemporary debates, Ruth Cross explores the nature of health in depth and challenges our thinking about it. Moving beyond taken-for-granted assumptions, she gives the meaning of ‘health’ its due attention, exploring everyday perspectives as well as ‘expert’ medical, academic and policy understandings and approaches. In doing so, the book brings together different knowledge and expertise on health, also considering the inextricable links between human and planetary health. This book is important for all those working in the health field, or training to do so, seeking a broad understanding about health and all its complexity.