This volume tells readers how to know their customers, test and protect products, test distribution and create a business plan. It also advises on how to find the best legal structure, business model, organization plan, marketing plan and financial plan. schovat popis
Want to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today s most innovative business strategies.
The perfect resource for your journey to start a business Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end Complete the necessary planning and meet legal requirements, without the headache Get expert tips and tricks on funding your idea and bringing your product or service to market Build the foundation you need to keep your business thriving and growing Entrepreneurship For Dummies supports you as you travel along the road to success.