This introduction to research methods and statistics clarifies the complex process of conducting research, both applied and academic. It addresses key questions such as the meaning of 'doing research,' how to set up a project, the necessary steps, data collection, and potential pitfalls. The fourth edition provides a comprehensive, step-by-step guide covering all stages of the research process—from project setup and data collection to analysis, conclusion drawing, and report writing. It includes numerous contemporary examples that connect theory to everyday practice. Designed for higher education students, it also serves as a reference for applied research. A notable addition in this edition is the online research tool, which allows students to manage their entire research project in line with the book's phases. This tool facilitates supervision by enabling consultations with advisors anytime, anywhere. Additionally, a student tracking system enhances research supervision. The companion site offers more in-depth resources, including questions and answers, design cases, example datasets, and an introduction to SPSS. This resource is ideal for students and researchers alike.
