Mark Borkowski Livres

A loving investigation of the greatest publicity stunts, scams, hype and PR heists of all time, Improperganda features the classic twentieth-century images from a half-world where fact merges with fiction to become a story. This is Mark Borkowski's history of these modern myths told as only an insider knows how, providing a insight into what captures the public's imagination whilst deliciously drawing in the reader. Unmissable.

The Fame Formula is a gripping study of the forgotten lives, and broken dreams, of the creators of the publicity industry - men who stepped out of the circus life carrying the legacy of P.T. Barnum and applied it liberally to vaudeville and the movies. Starting in the early twentieth century with Harry Reichenbach and Maynard Nottage, whose love of creating bizarre stunts for their clients sometimes outweighed their interest in money, The Fame Formula also reflects how the industry changed, and was changed by, society. The book shows how, in the hands of notorious Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling, anarchic industry became the corporate behometh it is today. It is a story packed with humour, incident, skulduggery and disappointment. Here are the men who hatched ostrich eggs to promote movies and hatched incredible stories to dress up the lives of stars, who buried stories that didn`t fit and buried their lives in their work. And in so doing they laid the foundation of a billion dollar manipulation industry and the modern world`s rampant commercial culture.

Focusing on the evolution of public relations, this insightful history is crafted by a prominent practitioner in the field. It delves into the key developments, influential figures, and transformative events that have shaped PR over time, offering readers a comprehensive understanding of its significance in modern society. The narrative not only highlights historical milestones but also explores the ethical considerations and future challenges facing the industry.