Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
- 272pages
- 10 heures de lecture




Motivate your employees. Use internal marketing to ignite employee performance and wow your customers.
The Common Core State Standards Edition
The updated edition of this classic text offers educators a comprehensive guide to implementing the Common Core State Standards into effective curricula. It emphasizes flexibility in curriculum design, providing strategies and practical tools to translate standards into meaningful learning experiences. With insights from Susan Drake, this resource aims to empower teachers to create engaging and relevant educational frameworks that meet the needs of diverse learners.
Many schools under pressure to meet new standards of learning mistakenly believe that they must adopt a narrow curriculum that imposes strict boundaries on what students are taught. In this book, Susan Drake and Rebecca Burns address this issue by offering strategies for synchronizing standards across the disciplines. At the heart of the book is the KNOW/DO/BE framework, which teachers can use to ensure a curriculum that is both rigorous and relevant to K-12 students at all stages of proficiency. Among other things, this comprehensive framework allows teachers to * Map curricula * Scan and cluster standards * Develop assessments and guiding questions * Align integrated instructional strategies and assessments Though the authors draw much of their data from research on integration, their focus is on analyzing the real-life experiences of teachers who have successfully integrated their curricula in the service of accountability. The many benefits of this approach that the authors explore include lower absenteeism, fewer behavioral problems, and higher rates of homework completion. By combining case studies with a wealth of supporting research, Meeting Standards Through Integrated Curriculum offers teachers a user- friendly system for meeting standards while advancing broad-based learning.