Why do nine out of ten startups fail? Why do some founders attract funding, top talent and dream customers? What’s the one skill investors universally recommend entrepreneurs improve, in order to increase their companies’ odds of success? More often than not, the answer is communications.In this actionable yet timeless must-read, Jag and Oliver give founders the unfair advantage they are looking for. Based on decades of experience and hundreds of interviews, this is the ultimate blueprint to becoming an unstoppable founder. From developing an irresistible story for growth to gaining visibility in crowded markets and attracting and retaining top talent, founders will learn how to use communication skills to take advantage of the massive opportunities ahead.In chapter 1, you will learn the fundamentals of communication, with an explanation of the hidden psychology of effective communication. Chapter 2 goes in-depth into founder communications and how to master your listening, storytelling, speaking, and leadership skills. Chapter 3 will teach you about message-market fit and how to use brand positioning for your business development. Chapter 4 explains how to build your brand, as well as your personal brand. Chapter 5 tells you all the tricks of how to attract customers and how to keep them. In chapter 6, Oliver and Jag show you how to grow your visibility through social media, PR, community-building, podcasts, and events and keep the conversation around your business going. In chapter 7, you will learn how to build an all-star team, motivate your team, and build a company culture. Chapter 8 provides the steps to becoming an employer of choice and ensuring a great employee experience through internal communications and employer branding. Chapter 9 gives you in-depth knowledge of crisis communications and how to become crisis-proof. At the end of the book, you are presented with a summary of 92 communications principles that you can continue to refer to even after reading the book.
