What are the secrets of running successful fundraising campaigns in an era characterized by financial belt-tightening, smaller donations, and reduced government spending? You'll discover all the secrets in this lively hands-on operations manual in a practical step-by step guide that approaches fundraising as a down-in-the-trenches, sales-oriented business, not as a lofty social service undertaking. Written for both fundraising professionals and volunteers, Fundraising will show you how to mastermind and execute the kinds of high-profile, imaginative, and effective campaigns as do top consultants in the country.
