Bob Garfield Livres

What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? [p] In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too

A new book by the beloved and brilliant co-host of NPR's On the Media, American Manifesto calls for an end to finger-pointing and a beginning to self-reflection as we look ahead to the 2020 American election and what brought us to today. Garfield, in accessible, well-paced prose, looks at the ways in which American individualism, technology-induced identity bubbles, and partisan media purporting to be unbiased have all led to the slow, 50+ year rise of what we now call Trumpism. Rather than mere bleak analysis, American Manifesto offers hope and actionable ways forward for citizens looking to move beyond polarized, partisan politics to effect real change and bolster our American democracy.