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And Now a Few Words From Me

Advertising's Leading Critic Lays Down the Law, Once and For All

Auteurs

Bob Garfield

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256pages
9 heures de lecture

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Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.

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And Now a Few Words From Me, Bob Garfield

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Année de publication: 2003

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Titre: And Now a Few Words From Me
Sous-titre: Advertising's Leading Critic Lays Down the Law, Once and For All
Langue: Anglais
Auteurs: Bob Garfield
Éditeur: McGraw-Hill
Publié: 2003
Pages: 256
ISBN10: 0071403167
ISBN13: 9780071403160
Séries
Catégories: Fiction
Nonfiction Sciences sociales Droit
Nonfiction Affaires & Gestion Économie
Nonfiction Affaires & Gestion Gestion & Ressources humaines
Mots clés: Commerce, États-Unis, Marketing et relations publiques, Publicité et promotion
Description: Discusses what is wrong with ads - and how to make it right. This book looks at advertising and decries the emperor's lack of clothing. It also provides examples of - and lays out rules for - good advertising.