Épuisé, mais très demandé!
En savoir plus sur le livre
What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? [p] In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too
Achat du livre
The Chaos Scenario, Bob Garfield
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- The Chaos Scenario
- Langue
- Anglais
- Auteurs
- Bob Garfield
- Publié
- 2009
- Format
- souple
- Pages
- 304
- ISBN10
- 0984065105
- ISBN13
- 9780984065103
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,4 sur 5
- Description
- What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? [p] In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too