L'écriture de Jackie Huba donne aux lecteurs le pouvoir d'embrasser l'assurance et l'absence de peur, en s'inspirant de la personnalité audacieuse de la culture drag. Par son travail, elle explore la dynamique de la construction d'une loyauté féroce, non seulement dans les affaires, mais aussi dans la culture de la confiance personnelle. Huba traduit magistralement ces concepts en présentations et consultations percutantes, exhortant le public à se connecter à son moi le plus authentique et le plus puissant.
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
How Loyal Customers Become a Volunteer Sales Force
For the first time in paperback, a revised edition of the book that launched the term "customer evangelism" and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken "evangelists" for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. "Creating Customer Evangelists" explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success. "Creating Customer Evangelists" is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.