Exploring the intersection of data, technology, and marketing, this 7th edition addresses how marketers engage with their target audience while navigating issues like sustainability and climate change. It features contemporary examples and case studies that illustrate the practical application of marketing concepts, making it a vital resource for understanding modern marketing challenges and strategies.
Foundations of marketing 2/e is a thorough, up-to-date and exciting introductory textbook that's ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.
Focusing on a multinational community of ISKCON devotees in Mayapur, West Bengal, the book explores the movement's efforts to reconnect with its Indian roots. It challenges the narrative of Indian spirituality's transplantation to the West by examining the struggles within the community to embody ISKCON's ideals. The narrative highlights the ongoing pursuit of an 'ideal Vedic city' while addressing the complexities of moral failure within ethical frameworks, suggesting that anthropology must engage with these challenges in understanding moral systems.
Focusing on sustainable competitive advantage, this book explores how firms navigate a complex global landscape marked by extensive geographic reach, marketing convergence, and cross-national interdependencies. It delves into strategies that enable businesses to thrive amidst these challenges, offering insights into effective practices for maintaining competitiveness in an increasingly interconnected world.