Christian Madsbjerg Livres

"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "--

Based on his work at companies like Ford, Christian Madsbjerg's Sensemaking is a provocative stand against the tyranny of big data and scientism, an impassioned defense of an arts and humanities-based education, and a blueprint for how companies and leaders can use human intelligence to solve problems.

We've forgotten how to pay attention, Christian Madsbjerg says in his provocative new book. Listening carefully and observing intentionally are crucial human skills, yet we're not born knowing how to do them. And thanks to the ubiquity of social media, increasing social isolation, and the use of empty imagery and ideology as stand-ins for direct observation, we're losing our ability to interpret the world at a time when we desperately need to do that. Madsbjerg, a consultant and a professor at the New School, noticed this disturbing trend and in 2015 began to coteach a course on human observation called Human Observation. To his surprise, the course has been oversubscribed since the beginning, with hundreds of students - philosophy and business majors, undergrads and graduate students - signing up for it, and hundreds more on waiting lists. In this book, Madsbjerg argues that most of us are stuck in bad habits of looking at the world without truly seeing it, and he guides us through t