This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.
In this compelling sequel, the story continues with beloved characters facing new challenges and evolving relationships. As tensions rise and secrets unfold, the narrative delves deeper into themes of loyalty, betrayal, and redemption. Readers will be captivated by the intricate plot twists and emotional depth, as the protagonists navigate a world filled with danger and unexpected alliances. With a blend of suspense and heartfelt moments, the sequel promises to engage fans and newcomers alike.
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.