Content inc.
- 316pages
- 12 heures de lecture
A new business model that teaches entrepreneurs and small business owners how to leverage content to build an online media platform that attracts prospects and lands customers
Joe Pulizzi Livres
Cet auteur explore les complexités du marketing à travers des essais perspicaces, tout en immergeant les lecteurs dans des thrillers policiers captivants. Son travail se caractérise par une profonde compréhension de l'engagement du public et une capacité unique à captiver dans les domaines des affaires comme de la fiction. À travers ses écrits, il offre des stratégies précieuses pour le commerce et construit des récits pleins de suspense qui invitent à la réflexion. Son approche est marquée par une pensée innovante et un engagement à partager largement son expertise.
Upon returning for his father's funeral, Will Pollitt uncovers a disturbing pattern of deaths linked to his family. As he delves deeper, he confronts a shocking conspiracy that intertwines his family's past with the recent tragedies, forcing him to grapple with hidden truths and the implications of their legacy.
He proves it in these pages." (Jay Baer, New York Times bestselling author of Youtility: Why Smart Marketing is About Help Not Hype). "The future of successful brand building, an
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
- 272pages
- 10 heures de lecture
"What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization."--Publisher's description
Get Content, Get Customers shows how to use an integrated content marketing strategy to reach customers directly and grow a base of loyal customers hungry for your products and services.
"From the "godfather of content marketing" this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach which includes everything from blogging to YouTube videos to social media is the core of most organizations' marketing plans"-- Provided by publisher