Thomas Marchlewski Livres

Exploring the intersection of existential fears and consumer behavior, this book delves into how humans cope with the anxiety of mortality through cultural systems that provide meaning and stability. It examines Terror Management Theory, investigating how consumer products and brands serve as symbols that reflect identity and worldviews, potentially alleviating existential dread. Aimed at researchers and professionals in marketing and branding, the work empirically analyzes the circumstances under which commodities can fulfill these psychological needs.

Most of us are scared by the mere thought of our lethal fate and even if we try not to think about it, our mortality comes to mind more or less frequently and conflicts with our instinct for self-preservation and self-determination. In response to this, humans have developed several cognitive and behavioral strategies for the management of this existential problem. The present book addresses this human dilemma and its consequences, and further looks to examine how existential fears influence our day-to-day consumer behavior. According to Terror Management Theory, people may overcome their fundamental fears by establishing a shared cultural protection system that provides their world with meaning, order, and stability. Since consumer products and brands may be seen as significant parts of our (consumer) culture, it is empirically investigated whether and under what circumstances commodities can act as symbols that provide meaning by signifying our culture, worldviews, and identity and whether and why they are used by us as a means of ameliorating our existential fears. This book mainly targets consumer behavior researchers as well as marketing, branding, and advertising executives.

Die Untersuchung bietet einen tiefen Einblick in die Abläufe und Herausforderungen eines Ermittlungsprozesses. Sie beleuchtet die verschiedenen Perspektiven der beteiligten Akteure, von den Ermittlern bis zu den Verdächtigen, und thematisiert die moralischen Dilemmata, die während der Ermittlungen auftreten können. Die Spannung steigt, während sich die Wahrheit langsam entfaltet und die Charaktere mit ihren eigenen Geheimnissen und Ängsten konfrontiert werden. Dieses Buch ist eine fesselnde Auseinandersetzung mit den komplexen Facetten von Gerechtigkeit und Schuld.