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Soumodip Sarkar Livres

    Soumodip Sarkar est un expert reconnu internationalement dans les domaines de l'internationalisation, de l'entrepreneuriat et de l'innovation. Ses travaux explorent les stratégies complexes qui sous-tendent le commerce mondial et le développement des entreprises. Par ses recherches et son enseignement novateurs, Sarkar cherche à révéler les éléments clés de la réussite entrepreneuriale dans le monde interconnecté actuel. Son influence mondiale se manifeste dans ses nombreuses conférences et publications, qui façonnent le discours international sur l'innovation et la gestion stratégique.

    ENTRESUTRA
    Innovation, market archetypes and outcome

    • Innovation, market archetypes and outcome

      • 202pages
      • 8 heures de lecture
      5,0(1)Évaluer

      Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant. This book is a fresh new approach to understanding innovation – market linkages using one unified framework. The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.

      Innovation, market archetypes and outcome

    • ENTRESUTRA

      4,3(4)Évaluer

      As entrepreneurship and innovation becomes the new corporate and societal mantra, this book peers through known wisdom, glancing back and looking forward to what entrepreneurship and innovation mean, unravelling key ingredients for success. Covering a vast and complex terrain, the book uncovers six pillars that determine entrepreneurial success, providing insights stringed together from different fields of knowledge, as well as the author's own experiences, to narrate a compelling and realistic account. While each of these pillars constitutes a story in its own right, taken together, a fabric is woven that permits the reader to appreciate the entrepreneurial journey, drawing lessons for one's own endeavours as Aha! moments are encountered along the way. The book is also intended for corporates to understand how innovation unravels, for understanding the need for balancing conflicting goals as well as the importance of promoting entrepreneurship from within. EntreSutra will whet the appetite of the curious, and help demystify the essence of creation.

      ENTRESUTRA