First articulated in ancient Greece in the fourth century, protreptic dialogue is a means of direct exhortation to pursue a just life by addressing core values. Leadership is required to meet the great task of mastering this dialogue and to set people free. It is the necessary condition of genuine leadership, which we need now more than ever.
This book opens a new field within business science: management philosophy. It presents an uncompromising picture of the real leader through a set of leadership virtues, focusing on human duties, not on human rights. The book demonstrates that only through philosophy it is possible to establish a genuine science of management, overcoming the pressures of functionalism, opportunism and pragmaticism, inherent in the hyper-modern corporation shaped by high-tech and information advantages.