The book explores the profound impact of digital technology on human connectivity and economic interactions. It emphasizes that market transactions are rooted in optimism, trust, and the belief in organic growth. Individuals engage in future-oriented investments, such as having children and extending credit, driven by the hope for reciprocal relationships. The narrative highlights how socialization is intertwined with economic activity, showcasing the essential role of trust and faith in fostering community and collaboration in a digitally connected world.
Swati Bhatt Livres



Entrepreneurship Today
The Resurgence of Small, Technology-Driven Businesses in a Dynamic New Economy
- 252pages
- 9 heures de lecture
The book delves into the U.S. startup revolution, highlighting a culture of risk-taking that has spurred significant growth in young startups since 1994, with acceleration post-2010. It emphasizes that the majority of entrepreneurial activity is concentrated in the professional and business services sector, including technical services and research and development, showcasing the dynamic landscape of innovation and entrepreneurship in contemporary America.
How Digital Communication Technology Shapes Markets
Redefining Competition, Building Cooperation
- 168pages
- 6 heures de lecture
This Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation). By increasing access to comparative data, influencing conceptions of time, and reducing the number of intermediaries between creator and consumer, technological connectivity is changing the very definition of competition. In the new network economy, disintermediation and granularity are turning cooperative information gathering and sharing into a vital market institution. To exemplify the effects of communication technology, Bhatt focuses on two markets with particularly powerful effects on the economy: labor and education, and CIME (communication, information services, media, and entertainment). Mobile connectivity is radically changing the extent, capabilities, and operations of these markets, both in terms of the services they provide and how they interact with consumers. Bhatt also explores how these benefits intersect with new concerns about privacy and security when the line between public and private information is becoming ever more fluid.