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Dorothea Horst

    Leonora
    Meaning-making and political campaign advertising
    • Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect.

      Meaning-making and political campaign advertising
    • Leonora

      • 458pages
      • 17 heures de lecture
      4,0(25)Évaluer

      Born in Lancashire as the wealthy heiress to her British father's textiles empire, Leonora Carrington was destined to live the kind of life only known by the moneyed classes. But even from a young age she rebelled against the strict rules of her social class, against her parents and against the hegemony of religion and conservative thought, and broke free to artistic and personal freedom.Today Carrington is recognised as the key female Surrealist painter, and Poniatowska's fiction charms this exceptional character back to life more truthfully than any biography could. For a time Max Ernst's lover in Paris, Carrington rubbed elbows with Salvador Dalí, Marcel Duchamp, Joan Miró, André Breton and Pablo Picasso. When Ernst fled Paris at the outbreak of the Second World War, Carrington had a breakdown and was locked away in a Spanish asylum before escaping to Mexico, where she would work on the paintings which made her name. In the hands of legendary Mexican novelist Elena Poniatowska, Carrington's life becomes a whirlwind tribute to creative struggle and artistic revolution. Translated by Amanda Hopkinson.

      Leonora