By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
Acknowledgments -- Introduction -- Digital visual communication theory -- Developing visual literacy skills -- Elements of visual literacy -- Perspective, vision, and culture -- Language of images: signs, symbols, and semiotics -- Written symbols and typography -- Graphic design -- Understanding visual media -- Print media -- The photographic image -- Motion pictures and film -- Television -- Digital media -- Visual communication in cultural contexts -- Emerging visual contexts : virtual reality and digital culture -- Cultural codes and conventions -- Visual imagery and cultural change.
The book explores the integration of social media in education, highlighting its potential to enhance learning through platforms like Facebook and Courseware. By analyzing two research grants and practical applications, it offers a theoretical framework for understanding social software's role in the classroom. As students increasingly engage with digital technologies, educators are encouraged to leverage virtual environments to foster engagement and collaboration in learning.
Technological changes have radically altered the ways in which people use visual images. This book describes the theoretical and historical background of computer-mediated communication alongside the cultural changes occurring with the introduction of digital media in society. -- Publisher description.