Exploring the evolving luxury market, this book delves into consumer motives and trends, highlighting the shift from ownership to experiential value among newer generations. It presents a comprehensive theoretical framework that combines established consumer demand and marketing models, serving as both a practical guide for luxury marketers and an insightful resource for consumers. Enhanced by quotes from industry leaders, the book culminates in a case study applying the framework to biofuels, offering a fresh perspective on luxury consumption and production.
