Stuart Ewen Livres

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

This history of public relations shows how the art of PR has moulded the public mind and warped the contours of American democracy. The story began during World War I when Ivy Lee sounded the dawn of an era in which public relations would become a paramount feature of society.

Elizabeth Ewen ist Professorin für Amerikanistik an der SUNY in Old Westbury. Ihr Gatte Stuart Ewen ist als Professor für Geschichte, Medien- und Filmwissenschaften am Hunter College und am CUNY Graduate Center tätig. Unter dem Pseudonym Archie Bishop hat er sich auch künstlerisch und politisch betätigt. Von denselben Autoren: „Channels of Desire: Mass Images and the Shaping of American Consciousness“ (1982).