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Leo Bogart

    Strategy in Advertising
    Commercial Culture
    Over the Edge
    How I earned the ruptured duck
    • How I earned the ruptured duck

      • 168pages
      • 6 heures de lecture
      5,0(1)Évaluer

      At twenty, Leo Bogart joined the army in 1942, becoming one of sixteen million Americans who served in World War II. His letters home provide insight into the mind of a young intellectual navigating the complexities of war, transitioning from adolescence to adulthood. These correspondences, along with a narrative that fills in the gaps, reveal how the war engaged him long before he donned a uniform. After serving in the Army Signal Corps' enlisted reserve, he was inducted into active duty and entered the Army Specialized Training Program, later assigned to Signal Intelligence. His experiences ranged from peculiar encounters within the vast military structure to the European battlefront and unsettling confrontations with the defeated enemy. In 1946, he was honorably discharged, receiving a small gilt lapel pin, known as "the ruptured duck." While World War II has often been depicted in fiction and film through action and heroism, much of it also involved inaction, boredom, and a mix of errors and ingenuity. Bogart's detailed record captures the day-to-day realities of war, shedding light on aspects often overlooked in military histories focused solely on strategy, city captures, and casualty figures.

      How I earned the ruptured duck
    • Over the Edge

      How the Pursuit of Youth by Marketers and the Media Has Changed American Culture

      • 336pages
      • 12 heures de lecture
      4,0(1)Évaluer

      The book explores the impact of marketing strategies targeting the 18-to-34 age group on media content, highlighting how the focus on attracting young audiences has led to an increase in sex and violence in movies and TV shows. Bogart critiques the flawed assumption that this demographic is the most valuable consumer base, supported by extensive research and interviews with media producers. The work presents a challenge to major media companies regarding their content standards, emphasizing the potential consequences of ignoring these insights.

      Over the Edge
    • Commercial Culture

      The Media System and the Public Interest

      • 416pages
      • 15 heures de lecture
      2,0(1)Évaluer

      Focusing on the intersection of media and commerce, the author draws from extensive experience in both the media industry and academia to critique the influence of commercial demands on American media's content and structure. The exploration emphasizes the need for a more balanced approach, arguing against leaving the future of media solely to market forces.

      Commercial Culture