An in depth retrospective look at Paula Scher's first 25 years working with the Public, along with a history of the Theater, including contributions from colleagues and the two directors she's worked with throughout this time--
An outspoken voice in the world of graphic design for more than twenty years, Paul Scher has developed a worldwide reputation for her bold, modern graphics and her incisive critiques of the design profession.
When trying to get through masses of people quickly at a train station or airport to catch a connection, when looking for the right hospital ward in an emergency, or when simply navigating through large, unfamiliar buildings such as museums, convention centers, or parking garages, one urgently needs orientation. In such situations, signage and wayfinding systems help us find our way effectively in spite of stress, crowds or circuitousness. Left, Right, Up, Down presents current approaches to design that provide orientation in and around buildings. Because this work must be universally legible and understood immediately by people of all ages and cultures, the margin for success is quite slim. This book provides myriad examples that join graphic design and architecture so well that the result elegantly meets the specific navigational needs of the situation. With its range of attractive, experimental, low-budget, and flexible solutions, Left, Right, Up, Down is an inspirational and insightful examination of current possibilities for practical applied information graphics.