Arnold Vahrenwald Livres

E-cinema introduces innovative methods for distributing audiovisual content to film theatres by replacing traditional film prints with digitized content stored on electronic data carriers or databases. A trust center safeguards this content against piracy. E-cinema theatres are equipped with digital projectors, servers, and storage facilities, enabling the screening of various digital content, including live events. While international standards for e-cinema are evolving, the digital shift faces challenges, particularly as it disrupts the traditional value chain. The savings from digitization mainly benefit distribution, and new business models propose that distributors share costs with exhibitors. However, digitization necessitates control and management of content through play-out-service centers to combat piracy, which may deter exhibitors from relinquishing control to third parties. The production, distribution, and exhibition of digital content will influence how audiences perceive filmed reality, potentially fostering a critical distance towards what they view. Digital projection allows for greater customization of programming and advertising to meet audience needs. E-cinema may promote the globalization of content and culture while also benefiting niche markets. Cross-border projections, such as via satellite, are now feasible. The existing international trade rules, designed for physical film prints and broadcasting, m