Brigitte Steger Livres

Kawaii. The love of all things cute has become the dominant image of Japanese girls and women.Real Japanese women are, however, more complex. Some celebrate their uterus, others experiment with fashion and cross- dressing or embrace their chubbiness, many struggle with motherhood. And some may even return as vengeful ghosts.This third collection of studies by young scholars from the University of Cambridge looks beyond the kawaii image and explores the diversity and complexity of being a Japanese woman in the new millennium.

Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolize teenage girl popstars? This collection of studies from the University of Cambridge provides fascinating insights into the contemporary lives of Japanese men as it looks behind the image of 'Cool Japan.' ( Japanese Studies / Japanologie, Vol. 6) [ Japanese Studies, Cultural Studies]

Japan's gender roles are in turmoil. Traditional life courses for men and women are still presented as role models, but there is an increasing range of gender choices for those uncomfortable with convention. This collection of studies from the University of Cambridge provides fascinating insights into the diversity of gendered images, identities, and life-styles in contemporary Japan - from manga girls to herbivore boys, from absent fathers to transgender people. (Series: Japanese Studies / Japanologie - Vol. 3)

Brigitte Steger ist Japanologin und lehrt an der Unversität Wien. 2002 wurde sie für ihre Forschung über Inemuri mit Bank Austria Preis zur Förderung innovativer Forschung an der Universität Wien ausgezeichnet.