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- 184pages
- 7 heures de lecture
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The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
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Brand New Justice, Simon Anholt
- Langue
- Année de publication
- 2004
- Reliure
- (souple)
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- Titre
- Brand New Justice
- Sous-titre
- How Branding Places and Products Can Help the Developing World
- Langue
- Anglais
- Auteurs
- Simon Anholt
- Éditeur
- Taylor & Francis
- Publié
- 2004
- Format
- souple
- Pages
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Séries
- Catégories
- Mots clés
- Commerce, Politique, Marketing et relations publiques, Globalisation, Publicité et promotion
- Description
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.