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Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.
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How to Grow When Markets Don't, Karl Weber, Adrian J. Slywotzky, Richard Wise
- Langue
- Année de publication
- 2004
- Reliure
- (souple)
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- Titre
- How to Grow When Markets Don't
- Sous-titre
- Discovering the New Drivers of Growth
- Langue
- Anglais
- Auteurs
- Karl Weber, Adrian J. Slywotzky, Richard Wise
- Éditeur
- Business Plus
- Publié
- 2004
- Format
- souple
- Pages
- 352
- ISBN10
- 0446692700
- ISBN13
- 9780446692700
- Séries
- Catégories
- Mots clés
- Commerce, États-Unis, Industrie, Cas d'étude
- Description
- Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.