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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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Strategic Management And Competitive Advantage, Jay B. Barney, William S. Hesterly
- Langue
- Année de publication
- 2010
- Reliure
- (souple)
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- Titre
- Strategic Management And Competitive Advantage
- Sous-titre
- Concepts And Cases, Third Edition, International Edition
- Langue
- Anglais
- Auteurs
- Jay B. Barney, William S. Hesterly
- Éditeur
- Pearson
- Publié
- 2010
- Format
- souple
- Pages
- 656
- ISBN10
- 0137042876
- ISBN13
- 9780137042876
- Séries
- Mots clés
- Commerce
- Description
- For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

