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What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
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Harvard Business Review on Corporate Responsibility, C. K. Prahalad, Allen Lee Hammond, Michael E. Porter, Mark R. Kramer, Charles Handy, Roger L. Martin, Ryuzaburo Kaku, Kenneth E. Goodpaster, John B. Mathews, Jr., Craig Smith, Rosabeth Moss Kanter
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 8,49 €
Modes de paiement
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- Titre
- Harvard Business Review on Corporate Responsibility
- Langue
- Anglais
- Auteurs
- C. K. Prahalad, Allen Lee Hammond, Michael E. Porter, Mark R. Kramer, Charles Handy, Roger L. Martin, Ryuzaburo Kaku, Kenneth E. Goodpaster, John B. Mathews, Jr., Craig Smith, Rosabeth Moss Kanter
- Publié
- 2003
- Format
- souple
- Pages
- 208
- ISBN10
- 1591392748
- ISBN13
- 9781591392743
- Séries
- Mots clés
- Commerce
- Description
- What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.