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Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry. Readers learn about indicators that a crisis is on the way, as well as proven strategic measures for containing the damage during a crisis. With the help of numerous real-life case examples, the authors explore the strategic implications of an impeding or actual crisis in the key areas of finance, marketing, human resources, and corporate restructuring. And they provide tested, innovative solutions for crisis-proofing virtually any company.
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Surviving the New Millennium, Swee Hoon Ang, Lee Soo Hoon, Lim Guan Hua, Kulwant Singh, Tan Kong Yam
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 7,99 €
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- Titre
- Surviving the New Millennium
- Sous-titre
- Lessons from the Asian Crisis
- Langue
- Anglais
- Éditeur
- McGraw-Hill
- Publié
- 1999
- Format
- rigide
- Pages
- 288
- ISBN10
- 0071160302
- ISBN13
- 9780071160308
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Économie, États-Unis, Sociologie, Asie, Prognostique
- Évaluation
- 2 sur 5
- Description
- Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry. Readers learn about indicators that a crisis is on the way, as well as proven strategic measures for containing the damage during a crisis. With the help of numerous real-life case examples, the authors explore the strategic implications of an impeding or actual crisis in the key areas of finance, marketing, human resources, and corporate restructuring. And they provide tested, innovative solutions for crisis-proofing virtually any company.