Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Auteurs

• Laurie Young

Paramètres

• 432 pages
• 16 heures de lecture

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

Achat du livre

• Année de publication: 2005
• Reliure: (rigide)