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Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
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Marketing, David Mercer
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- Année de publication
- 1996
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- État du livre
- Abîmé
- Prix
- 2,05 €
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