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"In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback - a competitive necessity rather than a strategic advantage."
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Information Orientation, Donald A. Marchand, William J. Kettinger, John D. Rollins
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- Année de publication
- 2001
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