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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Achat du livre
Design and Marketing of New Products, Glen L. Urban, John R. Hauser
- Langue
- Année de publication
- 1993
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Design and Marketing of New Products
- Langue
- Anglais
- Auteurs
- Glen L. Urban, John R. Hauser
- Éditeur
- Pearson
- Publié
- 1993
- Format
- souple
- ISBN10
- 0132015676
- ISBN13
- 9780132015677
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Design, Marketing & Ventes
- Évaluation
- 3,95 sur 5
- Description
- A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.